Chrissy Hernandez

Professional Summary

Multidisciplinary professional with 10+ years in hospitality and content creation. Recently completed a Data Analytics Bootcamp with hands-on training in SQL, Python, Tableau, and Power BI. Skilled in KPI analysis, forecasting, and dashboarding. Adept at translating business problems into data-driven solutions. Creative storyteller with strong social media analytics experience.

Technical Skills

• Languages/Tools: Python (pandas, NumPy, matplotlib, seaborn), SQL (joins, CTEs), Excel (PivotTables, VLOOKUP, dashboards)
• BI: Tableau, Power BI
• Analytics: Data wrangling, forecasting, A/B testing, regression, segmentation
• Marketing/Business: CRM data, social media analytics, customer insights, upselling, operational efficiency
• Creative: Adobe Suite (Photoshop, Illustrator, Premiere, After Effects), FL Studio, photography, content creation

Education

General Assembly – Data Analytics Certificate (2024–2025)

• Music Data Analytics – SQL + Python analysis of top U.S. artists, built visual dashboards and predictive models.
• Tableau COVID Tracker – Dynamic U.S. dashboard with filters and time-based visualizations.
• Power BI: Nutrition Dashboard – Visualized USDA meal plan distribution by region and demographic.
• SQL Product Ranking System – Advanced queries using JOINs, CTEs, and window functions.

Berkeley College – B.F.A. in Graphic Design (2019–2022)
Focus: Typography, Branding, Adobe Creative Suite, Motion Graphics

Professional Experience

Crew Leader / Shift Supervisor – Various High-Volume Venues (2018–2024)

• Reduced inventory waste by 15% and weekly ordering costs by 10% using Excel analysis.
• Boosted drink sales by 25% via seasonal cocktail menus based on trend analysis.
• Improved foot traffic by 15% and engagement by 40% through targeted social content.
• Led 6–10 staff per shift, reduced turnover time by 20%, and maintained 99.9% financial accuracy.

Multimedia Marketer (2019–Present)
Freelance marketing-focused creator and strategist working across platforms.

• Grew reach by 50% and engagement by 35% using cross-platform analytics.
• Engineered 60+ beats and vocal tracks using DAWs (FL Studio, Logic Pro) for branding and content, increasing listenership by 40%.
• Designed 100+ pieces of digital cover art and branded graphics using Illustrator and Canva, boosting campaign performance by 20%.